Glamour magazine logo redesign

Creating A Logo for a Legacy Magazine

Founded in 1939 in the US, Glamour is a women's magazine published by Condé Nast. Glamour covers the stories women want—and need—to read right now, with high-quality journalism and an authentic, accessible point of view. Across it's 11 territories, Glamour features up-to-the-instant coverage of the issues affecting women’s lives—from politics to #PaidLeaveForAll; fashion that is attainable; beauty—both inside and out—and a holistic approach to wellness; sex and relationships; as well as the TV, movies, books, and pop culture you’re obsessed with.

Glamour Logos 1939 - 2022

The AIM

Global Feel, Local Execution

Glamour Magazine needed a distinctive logo and visual branding that could serve not just the US audience, but its global readership. With 11 editions worldwide, the main objective was to provide a visual framework that emphasized its global reach, while still allowing for unique local execution.

Create Visual Consistency

When this project began, the US edition of Glamour was utilizing an entirely different logo than all other editions globally. For consistency, the brand identity needed to be unified with aims at creating a more established visual foundation for our readers to associate with.

Forward-Leaning

With Glamour's brand strategy in mind, the new visual identity needed to represent the legacy of the nearly-century-old brand, while also speaking to the future of Glamour. It was crucial that the new logo didn't rely too heavily on current visual trends, but instead it needed to remain timeless and willing to stand the test of time.